HSY recently showcased his collection in Sunsilk fashion week HSY PFDC Sunsilk Fashion Week Collection .HSY is the most sought after luxury fashion house thats more than just a label, its a complete lifestyle. HSY comprises of multiple brands: HSY Wedding, HSY Couture, HSY R2W (ready to wear), HSY Homme, HSY Private collection, and HSY Noir. HSY also won the Most Stylish Fashion Icon at the MTV Style Awards in 2008 as well as being on the Hot 100 list of people in Dubai as a Style Icon. The label has won Style Guru of the year by the Indus Style awards in 2007.

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